About Coca Cola Tanzania
The Coca-Cola Company is a multinational beverage corporation incorporated under Delaware’s General Corporation Law[a] and headquartered in Atlanta, Georgia. The Coca-Cola Company has interests in the manufacturing, retailing, and marketing of non-alcoholic beverage concentrates and syrups, and alcoholic beverages. The company produces Coca-Cola, the sugary drink it is best known for, invented in 1886 by pharmacist John Stith Pemberton. At the time, the product was made with coca leaves, which added an amount of cocaine to the drink, and with kola nuts, which added caffeine, so that the coca and the kola together provided a stimulative effect. This stimulative effect is the reason the drink was sold to the public as a healthy “tonic”, and the coca and the kola are also the source of the name of the product and of the company. In 1889, the formula and brand were sold for $2,300 (roughly $71,000 in 2022) to Asa Griggs Candler, who incorporated the Coca-Cola Company in Atlanta in 1892.
The company has operated a franchised distribution system since 1889. The company largely produces syrup concentrate, which is then sold to various bottlers throughout the world who hold exclusive territories. The company owns its anchor bottler in North America, Coca-Cola Refreshments. The company’s stock is listed on the NYSE and is part of DJIA and the S&P 500 and S&P 100 indexes.
In July 1886, pharmacist John Stith Pemberton from Columbus, Georgia invented the original Coca-Cola drink, which was advertised as helpful in the relief of headache, to be placed on sale primarily in drugstores as a medicinal beverage. Pemberton had made many mixing experiments and reached his goal during the month of May, but the new product was as yet unnamed and uncarbonated. Pemberton’s bookkeeper, Frank M. Robinson, is credited with naming the product and creating its logo. Robinson chose the name Coca-Cola because of its two main ingredients (coca leaves and kola nuts) and because it is an alliteration. John Pemberton had taken a break and left Robinson to make, promote, and sell Coca-Cola on his own. Robinson promoted the drink with the limited budget that he had, and succeeded.
In 1889, American businessman Asa Griggs Candler completed his purchase of the Coca-Cola formula and brand from Pemberton’s heirs. In 1892, the Coca-Cola Company was formally founded in Atlanta by Candler. By 1895, Coca-Cola was being sold in every state in the union. In 1919, the company was sold to Ernest Woodruff’s Trust Company of Georgia.
Coca-Cola’s first ad read “Coca Cola. Delicious! Refreshing! Exhilarating! Invigorating!” Candler was one of the first businessmen to use merchandising in his advertising strategy. As of 1948, Coca-Cola had claimed about 60% of its market share. By 1984, the Coca-Cola Company’s market share decreased to 21.8% due to new competitors.
Coca Cola Tanzania Contact Details & Address
- Telephone: 0860 11 25 26
- Email: email@example.com
- Website: www.coca-colaafrica.com
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JOB OPPORTUNITY AT COCA-COLA KWANZA – AREA SALES MANAGER
Area Sales Manager
Reference Number CCB220411-1
Job Title Area Sales Manager
Job Category Commercial – Sales and Marketing
Company Coca-Cola Kwanza (Tanzania)
Job Type Permanent
Location – Country Tanzania
Location – Province Not Applicable
Location – Town / City Mbeya
Coca-Cola Kwanza Ltd has an exciting opportunity in Sales & Marketing Department. We are looking for a talented individual with the relevant skills and experience in Sales for an Area Sales Manager position, to be based in Mbeya. The successful candidate will report directly to the respective Regional Sales Manager.
Key Duties & Responsibilities
The incumbent will be responsible in managing and measuring sales targets daily and taking corrective actions with the team. Ensuring the sales and market share targets are met. Allocating resources for maximum return. Manage and ensure OCCD truck utilization is 100%. Ensuring Weekly Team Reviews Vs performance. Ensuring Cooler scanning and Verification to the agreed standards. Manage Outlet execution as per RED, PICOS and CSS, standards. Manage Retail recommended Prices in defined territory. Training and coaching team on new Products and Changes. Always ensuring outlet master files are kept up-to-date. Ensuring teams share trade execution activities. Coach and Lead the team on Trade/Outlet Execution and on guide the team on learning pathway. Plan and implement strategies for Outlet Development both horizontally and vertically. Ensuring compliance to Quality Standards and Manage Trade Replacements. Implementing, reporting, and executing promotional plans and compliance. Attends frequent trade visits to customer stores with relevant regional personnel. Understand pack margin and pack role per customer in order to optimise revenue growth.
Skills, Experience & Education
The candidate should have a bachelor’s Degree in Business Administration or equivalent; Minimum 5 years’ experience in Sales and Marketing; with 2 years’ experience in a managerial role (Preferably with FMCG). The candidate should have commercial/ Industry awareness, excellent interpersonal and motivational skills. Should also have a great understanding of evolving business needs and how systems can be adapted to meet these needs and add value. Should also be a strategic thinker, flexible, resilient, customer focused & service orientated individual. Demonstrates high level of integrity
The deadline for submitting the application is 22 April 2022.
Useful Links Coca Cola Tanzania:
Coca Cola Tanzania Website – Link
Coca Cola Tanzania Careers – Link